Introduction
Starting a website is exciting, but getting people to visit it can be a challenge. That’s where SEO comes in. SEO stands for Search Engine Optimization, and it helps your website show up on search engines like Google. When people search for topics related to your website, good SEO helps your site appear higher in the search results. The higher you rank, the more people click on your link.
If you’re new to SEO, it can feel overwhelming. There are so many terms, tools, and tips out there. But the truth is, you don’t need to learn everything at once. With the right approach, even a beginner can make strong progress and start seeing results.
That’s why we created our SEO tool—to make SEO simple and beginner-friendly. Whether you’re a blogger, small business owner, online seller, or someone with a hobby website, our tool is built to guide you. No technical knowledge is required. Just paste in your website link, and in a few moments, you’ll see a full SEO report.
In this guide, we’ll show you how to get started with SEO step-by-step. You’ll learn what basic SEO metrics mean, how to run your first website audit, and what to do with the results. Let’s dive in.
Essential SEO Metrics for Starters
Before running a website check, it’s helpful to understand a few basic SEO factors. These are small but important details that affect how well your site shows up in search results. Fixing these can make a big difference in your website’s visibility.
Here are the key SEO metrics you should know as a beginner:
1. Meta Tags
Meta tags are short descriptions added behind the scenes of your webpage. They help search engines understand what your content is about. The two most important meta tags are:
- Meta Title: This is the clickable headline that appears in Google search results.
- Meta Description: A short summary that shows below the title.
Why they matter: Good meta tags help your page get noticed. They tell both search engines and people what to expect when they click your link.
Example:
If your page is about “Best Homemade Pizza Recipes,” a good meta title might be:
“Easy Homemade Pizza Recipes – Step-by-Step Guide”
The description could be:
“Learn how to make delicious homemade pizza with simple ingredients and clear instructions.”
2. Headings (H1, H2, etc.)
Headings organize your content and improve readability.
- H1 is the main title of the page (used only once).
- H2, H3, and so on are used for subheadings.
Why they matter: Headings help search engines understand the structure of your content. A missing H1 can confuse search engines and lower your chances of ranking well.
Tip: Every page should have one H1 tag and multiple H2s or H3s if the content is long.
3. Word Count
Word count refers to how much text is on your page.
Why it matters: Very short pages may not provide enough useful information for readers. Longer pages, when written clearly and with purpose, usually perform better because they give more value to users.
Good Practice: Try to write at least 300–500 words per page. For blog posts or guides, aim for 1,000+ words if possible.
4. Image Optimization
Images make your site more engaging, but they can slow it down if not handled properly.
Things to check:
- Are your images compressed or too large?
- Do they have alt text? (Alt text is a short description of the image used for accessibility and SEO.)
Why it matters: Optimized images help your site load faster and improve your chances of ranking in Google Image Search.
Tip: Use JPEG or WebP formats and compress images before uploading them.
5. Page Speed
Page speed is how quickly your website loads.
Why it matters: People leave slow websites. A fast-loading site gives users a better experience and is favored by search engines.
Our tool checks your:
- Mobile speed score
- Desktop speed score
Both are shown as clear numbers, along with tips on how to improve.
Common fixes: Compress images, remove unused scripts, use a faster hosting provider.
6. Domain Authority (DA) And Backlinks
Domain Authority and backlinks are the most important factor in SEO . Domain Authority is a score (from 1 to 100) that predicts how well your website might rank in search results. Higher DA usually means better chances of ranking. Backlinks are links from other websites that point to your site. They act like votes of confidence.
Why it matters: While it’s not a direct ranking factor from Google, it’s a good overall signal of your site’s trust and reputation. The more quality backlinks you have, the more search engines trust your site.
Not all backlinks are equal—links from high-authority sites are more valuable than random or spammy ones.
How to improve: Focus on creating quality content and earning backlinks from other trusted websites. Get backlinks by writing helpful content, doing guest posts, or listing your site in trusted directories.
What You’ll See in Your Report
When you analyze your website using our tool, you’ll receive a clear and organized breakdown of all these metrics:
- ✅ Meta titles and descriptions: Present or missing
- ✅ Headings: Proper use of H1 and H2 tags
- ✅ Word count: Length of content per page
- ✅ Image issues: Missing alt text or large file sizes
- ✅ Page speed scores: Mobile and desktop loading times
- ✅ Domain Authority score
- ✅ Number and quality of backlinks
Running Your First Audit
Running an SEO check on your website might sound difficult, but with our tool, it’s as easy as checking your email.
Step 1: Sign Up and Enter Your Website
Go to our site and create your free account. After signing in, you’ll see a simple box that says “Enter Website URL.” Paste your website’s link there and click “Start Analysis.” That’s it!
The tool will start scanning your website. This may take a minute or two depending on how many pages your site has.
Step 2: View Your Dashboard
Once the scan is complete, you’ll see your dashboard. This is where the real insights come in. Here’s what you’ll find:
- Overall SEO score: A grade from A to E based on your site’s performance.
- Total pages scanned.
- List of pages with missing meta tags or H1 headings.
- Mobile and desktop speed scores.
- Common errors (like pages without content or with broken links).
You’ll also see suggestions like “Add a meta description to this page” or “Consider using more keywords in your heading.”
Step 3: Download Your Report
If you want to save the results or share them with your team or developer, you can download everything in Excel format. Just click the Download Report button (also known as save_metrics_to_excel). The report includes:
- Each page’s URL
- Issues found on the page
- Suggestions for improvement
- Traffic-impacting errors highlighted
You can use this file to track progress as you make improvements.
Next Steps After Analysis
Now that you’ve seen what’s working and what needs attention, it’s time to take action.
Fix Common Issues
Here are a few easy fixes:
- Add Missing Meta Tags: Go into your site builder or CMS and add clear titles and descriptions for each page.
- Add an H1 Tag: Make sure every page has one main heading (H1) that describes what the page is about.
- Improve Short Pages: Add more content to pages with low word count. Write naturally—answer questions your visitors may have.
Track Your Progress
After making changes, you can re-run the audit to see how your score improves. This helps you know what’s working.
Beginner Success Story
One of our early users, Sara, launched a website to sell handmade soap. She had no SEO experience. After analyzing her site with our tool, she fixed her meta tags, added H1 headings, and improved some short pages. Within two months, her traffic doubled, and she started getting regular sales from Google search.
Free Plan Perks
If you’re just starting out, our free plan is more than enough. It lets you:
- Scan multiple websites
- View and download reports
- Get suggestions to improve SEO
No credit card required. You’ll be notified when it’s time to upgrade, but until then, enjoy exploring and learning.
Conclusion
SEO doesn’t have to be complicated. If you’re just starting out, focus on the basics—meta tags, headings, word count, and site speed. Fixing these can already make a big difference.
Our tool is built to help beginners take the first step. No complex settings, no confusing terms—just clear results and helpful tips.
So why wait? Try a free SEO analysis today and see how your website is doing. In just a few clicks, you’ll have insights that can help grow your site traffic and success.
